Teams get unblocked.
Ideas go live.
I get hired for two things: to make a marketing team stop waiting on engineering, and to take a founder's idea to a product real users can touch.
"Paulo finds the friction and removes it. If he decides something is going to ship, it ships."
Next slot: October

Pick the one that's you.
Get your team unblocked
Every change moves slow. Tools don’t talk to each other. The funnel stays broken.
Three months embedded with your team. You leave with systems they own.
Hiring headcount. No permanent commitment, starts in days, and I leave.
Enablement, not delivery. I build the system with your team until they don’t need me.
Retained monthly. Then your team runs it.
Get your idea into the market
You can get something built. Getting it to survive contact with real users is a different job.
Fixed scope, 2–3 weeks. A live product with a hypothesis you can test.
An agency at €40–60K over 3–6 months.
Productize, not build. The finish line is validation-ready, not code-complete.
Fixed scope and price, agreed before we start.
Systems thinking in practice.
System Design
Design workflows, ownership, and processes that reduce coordination overhead and keep teams moving.
Strategy to Execution
Translate goals into delivery systems - roadmaps, sprint rhythms, and launch plans teams can actually execute
Friction
Identify where work slows down and redesign the tools, handoffs, and processes behind it - less overhead, more output.
Feedback
Build fast feedback into the system - short cycles, real usage signals, and continuous iteration.
Not a claim.
The receipts.
Adjust
The migrationMarketing waited on engineering for every change. I rebuilt the platform so they stopped.
Unbabel
The GTM engineOwned GTM systems end to end: the systems behind 40% of new business.
Joblystarrow_outward
Built solo, liveTracks 450+ companies straight from ATS. Built and run solo. Speed is the whole point, it's what the sprint offer rests on.
Across Unbabel, Adjust, and Joblyst: one thread, owning GTM systems, end to end.
Book a 30-minute call.
Thirty minutes to see if it's a match: your idea, the friction, the shape of the work. Afterwards you get a written scope, a fixed price if it's a sprint, within a day.
- You bring the idea and the friction you're feeling.
- We test whether it's a sprint worth running, or just a match.
- You leave with a written scope and next steps.